WILDE Raises $40 Million From S2G Investments After Passing $100 Million in Sales

WILDE sells chicken chips and crackers built on chicken breast, egg whites and bone broth — and it has just convinced S2G Investments to put $40 million behind that bet. For anyone tracking where food capital is moving, this is the deal to read: a protein snack brand that has quietly crossed $100 million in sales and now wants to industrialise.

The numbers reported are straightforward. WILDE has raised a $40 million investment from S2G Investments to accelerate its next growth phase. The brand is averaging more than $100 million in sales and is stocked in over 35,000 retail locations across the United States. The money is earmarked for manufacturing, new snack products, packaging improvements and brand development. No valuation was disclosed, and none should be assumed.

To understand why this matters, you need the company's backstory. WILDE was founded in 2015 by CEO Jason Wright, drawing on his experience in the food industry. Its pitch is unusual: savoury snacks made from chicken breast, egg whites and bone broth rather than potato or corn, with each product line delivering more than 10 grams of protein per serving. The portfolio currently runs to Protein Chips and Protein Crackers, the latter a recent launch that extends the protein-first approach beyond chips. That positioning sits squarely in the shift toward nutrition-dense snacking without sacrificing crunch or flavour.

The manufacturing story is the part outsiders should watch. WILDE recently opened a 130,000-square-foot production facility, which the company describes as the only USDA-regulated salty snack manufacturing facility of its kind globally. It increases production capacity sixfold. That is the difference between a brand that outsources and one that controls its own supply chain — and it is precisely the kind of infrastructure that turns a niche label into a platform. S2G, an investor across food and ag, energy and oceans businesses, has framed its cheque around building WILDE into a broader snacking platform, citing growth, retail presence and room to expand the product range.

Why does a US protein snack matter to readers who follow African capital? Because the template is portable. Protein has become the food industry's answer to consumers who want nutrition alongside taste and convenience, and the companies that own manufacturing capacity and distribution are the ones that attract institutional money at scale. African food and agribusiness entrepreneurs chasing similar consumer shifts — protein, convenience, better-for-you formats — will recognise the playbook: prove demand in retail, build capacity, then raise growth capital to widen distribution. S2G's willingness to write a $40 million cheque into a single snack brand signals that investors see protein formats as a durable category rather than a fad.

The next phase will be judged on execution. WILDE plans to scale manufacturing, extend its product range into additional snack formats and strengthen packaging, brand identity and marketing as distribution grows. New launches could carry it into different eating occasions and a wider consumer base. The capital and the capacity are now in place. What remains is whether WILDE can convert sixfold production headroom into shelf space beyond its existing 35,000 locations — and whether the protein snacking category keeps rewarding the brands that own their factories.