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Why Nick Knight Used AI to Create H&M’s Interactive Show

ByW.B.D. Editorial Desk· September 18, 2026
Why Nick Knight Used AI to Create H&M’s Interactive Show

The photographer turned studio stills into AI-generated fashion films for H&M’s latest London Fashion Week show. Here, he and H&M’s creative director explain why they’re experimenting with a technology that still divides…

Read the full story at Vogue →