W.B.D.
MONEY

The bank account says no while the Europe group chat says YOLO. Gen Z is cutting spending—but not on little treats and last-minute trips

ByW.B.D. Editorial Desk· September 20, 2026
The bank account says no while the Europe group chat says YOLO. Gen Z is cutting spending—but not on little treats and last-minute trips

Even as everyday costs pile up, Gen Z is making room for what feels worth it.

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