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McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

ByW.B.D. Editorial Desk· September 23, 2026
McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits. The compan…

Read the full story at The Guardian →