What Rolex’s US$49.4 Million Daytona Auction Means For The Watch In Your Safe

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Rolex has spent a century pretending the secondary market doesn’t exist, so it was bloody strange watching Aurel Bacs hammer down four one-off Daytonas at Phillips in London on Monday night for a combined US$49.4 million…

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What Rolex’s US$49.4 Million Daytona Auction Means For The Watch In Your Safe | World Billionaires Day