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US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

ByW.B.D. Editorial Desk· August 29, 2026
US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.

Read the full story at Forbes →

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