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Second Serve: Heineken 0.0 Puts Serena Williams’ Ticket Art on a Can

ByW.B.D. Editorial Desk· August 21, 2026
Second Serve: Heineken 0.0 Puts Serena Williams’ Ticket Art on a Can

Heineken 0.0 reactivates tickets from six championship runs in Flushing Meadows and puts their artwork on a set of collector cans Ticketing has spent the last decade erasing its own evidence. Barcodes ……

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Second Serve: Heineken 0.0 Puts Serena Williams’ Ticket Art on a Can | World Billionaires Day