W.B.D.
ENTERTAINMENT

The $2,000 Debt, the Lost Tapes, and the Beatnik Who Just Sold Out: How Nirosta Steel Became the Year’s Most Unlikely Luxury Asset

By W.B.D. Editorial
The $2,000 Debt, the Lost Tapes, and the Beatnik Who Just Sold Out: How Nirosta Steel Became the Year’s Most Unlikely Luxury Asset

Steven Hall was driving an Uber in Illinois when his phone buzzed with an order that would upend his life. Not a ride request — a record label executive asking if he had any more music. Hall, 69, a Scottish-born musician living with his lawyer husband south of Chicago, had released a 2014 album called Cool Fire under the name Nirosta Steel. The label head liked it. He asked for more. “He didn’t know what he was in for,” Hall says, laughing. What emerged from Hall’s hard drives and dusty tapes was not a follow-up. It was a time capsule. A double LP called My Skyscraper, recorded between 1984 and 2025, that veers from disco to folk to synth-pop to Chinese opera to ecclesiastical a cappella. No plan. No budget. No promotion. Just a genre-mashing masterpiece that Pitchfork has already called “an archival triumph and one of the year’s most thrilling new releases.” Two weeks ago, the label was $2,000 in debt, planning to press 200 copies. Today, they have 1,000 orders and are scrambling to press 2,000. For the ultra-wealthy collector, this is the holy grail: an artist whose time has arrived so suddenly that the first pressing is already a relic.

Hall’s story reads like a lost chapter of New York’s avant-garde history — because it is. Born in the Glasgow suburb of Milngavie to an optician father and a mother from a family of eighteen, Hall grew up singing in church choirs and local theater. His parents sent him to a speech teacher to erase his accent (which now makes some people think he’s Swedish), but they were radically liberal about his sexuality. “There was never even the idea of coming out,” he says. After his father died, his mother placed a personal ad in the International Herald Tribune, vetted suitors with her three children, and moved the family to Delaware to marry an American. That move dropped a teenage Hall into the epicenter of the Beat generation. Poets like Allen Ginsberg visited his high school. Hall would hitch rides back with them to New York City, ending up at the so-called Poets’ Building in the East Village. “I thought it was normal,” he says. “It was the only thing I knew. ‘Oh, Bob Dylan’s coming over, his limousine is parked outside.’” Those years seeded a lifetime of genre-defying work — and a name borrowed from the stainless alloy used to build the Chrysler Building, which had dazzled Hall since childhood. Nirosta steel. The skyscraper in the title is both literal and metaphorical.

What makes My Skyscraper a collector’s obsession is not just the music — it’s the artifact. The recordings span four decades, from cassette tapes cut in East Village lofts to digital tracks laid down during Hall’s Uber breaks. The vinyl itself will be pressed in a limited run that, at this rate, will sell out before the review cycle ends. For the discerning buyer, scarcity is the only currency that matters. Hall’s label was $2,000 in debt two weeks ago. Now they are looking at a second pressing of 2,000 units, and every single one is a piece of a story that intersects with Arthur Russell, Allen Ginsberg, and a forgotten New York that no longer exists. The price point is modest — around $30 for a double LP — but the real value is in the provenance. This is not a reissue. This is a resurrection. And in the world of high-end audio and rare vinyl, resurrection commands a premium that no mass-market algorithm can touch.

This moment signals something deeper about wealth and taste in 2025. The ultra-wealthy are no longer satisfied with the predictable — the first-pressing Beatles, the signed Miles Davis. They crave the unearthing. The story that money cannot buy until it suddenly can. Hall’s rise mirrors the market’s hunger for authenticity that feels accidental, not manufactured. He is not a nostalgia act. He is a discovery. For those who collect not just objects but narratives, My Skyscraper offers entry into a pantheon of historically salvaged artists — the Van Morrison of Astral Weeks, the Rodríguez of Searching for Sugar Man — whose time arrives late but arrives with force. “I feel like Rip Van Winkle,” Hall says. “Like I suddenly walked out of a cave and I’m blinking my eyes and there’s all this bright light shining on me.” That light is the attention of critics, collectors, and a generation of Gen Z listeners who have made the album a sleeper hit on streaming. They are not buying a record. They are buying a second act.

What comes next is the rarest thing in any market: an open window. The label is racing to press more copies. Hall is fielding interview requests from outlets that would have ignored him a year ago. The Chrysler Building — that shimmering monument to Nirosta steel — stands as a quiet metaphor. A structure built to last, forgotten for decades, now gleaming again in a new century. For the collector who wants to be part of that story, the time to act is now, before the second pressing sells out and the first pressing enters the private auction circuit. My Skyscraper is not just an album. It is a proof of concept: that genius, left to marinate for forty years, can still stop the market cold. And that the best investment in luxury is often the one nobody saw coming.

The Experience

Secure a first-pressing copy of My Skyscraper through the label’s private pre-order list, or book a consultation with a rare-vinyl curator to build a collection of historically salvaged masterpieces.